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A blog banner is the featured image located in the header of a blog post. These designs can be either static or animated images. Although blog posts are often best known for their detailed written analysis, a blog banner is one of the first prompts a reader to click on a post at all. As a result, many bloggers spend a significant amount of time creating unique images representing the themes or titles of their blogs in a creative visual format.
While “what constitutes a great blog banner?” is a subjective question, there are a few key commonalities among excellent blog banners:

High Quality Images-Stock photos are a popular way to convey the tone or content of an article. While they are sometimes less original than custom illustrations, stock images are useful because they are typically high quality images.

Custom Graphic Designs-Stock photos are a popular way to convey the tone or content of an article. While they are sometimes less original than custom illustrations, stock images are useful because they are typically high quality images.

Mixture of Design Elements and Text-Stock photos are a popular way to convey the tone or content of an article. While they are sometimes less original than custom illustrations, stock images are useful because they are typically high quality images.

Below is an example of a before and after of a sample blog banner. The before version of this image contains a generic blog banner, while the after version of this image demonstrates a more engaging image that encourage a higher conversion rate among readers, utilizing the principles described above.

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