Blog Banner Examples

Blog Banner Examples

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A blog banner is the featured image located in the header of a blog post. These designs can be either static or animated images. Although blog posts are often best known for their detailed written analysis, a blog banner is one of the first prompts a reader to click on a post at all. As a result, many bloggers spend a significant amount of time creating unique images representing the themes or titles of their blogs in a creative visual format.
This next blog banner was created for an article titled “The Landlords Embarrassed to Be Called Landlords” published on Curbed.
This blog banner overlays a custom rendering of search results relating to landlords (the topic of the article). This text is overlayed across a stylized image depicting a colonial property owner concept, directly related to the content of the article, which discusses the history of the word “landlord” and questions the words various connotations over time.
This blog banner was created for a blog post titled “11 Companies That Are Killing It with Their Digital Marketing Campaigns” by Convince & Convert.
Convince and Convert is a leading digital marketing consulting agency, so it is not surprising that they have well designed, custom blog banners for almost all of their 1000+ posts.
I chose to highlight this blog banner because it is an excellent example of applying personal branding to an otherwise fairly generic stock image (the background image of people celebrating in an office setting).
The orange transparent overlay matches the ortange that is the brand color of Convince and Convert’s website and branding materials. The article title is featured at the top of the image, positioned carefully so that it does not obstruct the underlying stock photo, yet the text is still large enough for a reader to easily read. Toward the bottom of the image, a Convince and Convert Consulting Logo has been added to help further solidify the image as part of their branding.
This logo also functions as a watermark of sorts, deterring other bloggers from stealing this image. Yet the watermark is small enough that it does not distract from the overall image aesthetic. This is also important for SEO purposes, as Google does not typically feature excessively watermarked images at the top of its search results.
This blog banner was created for a blog post titled “How to Create Glitter Text in Canva” by Casey Botticello (me) for an article in one of my publications, Blogging Guide. I created this blog banner for a blog post that I had written explaining the steps to create “glitter text” in Canva.
Because the article itself was about graphic design, it seemed like a waste to just use a generic stock image. Also, whenever you are writing a tutorial, you should try to illustrate the effect covered in the tutorial in the blog banner, as this will lead to increased viewer engagement. Compared to the generic stock image I originally used for this article, I saw a staggering 369% increase in reader click through compared to my other blog posts!
The actual blog banner took a little while to create, but is fairly simple in structure. The main background image is a fairly generic (but colorful and high quality stock photo) of color pencils on a white background. I cropped this image so that the pencils formed a border at the bottom of the image leaving plenty of empty space for me to add the title text.
The title text was created using the methods described in the article, to give it a glitter-like appearance. I also added a separate rectangular frame around the title text. I filled this element with a different color of glitter (pink), creating the border effect.
This blog banner was created for a blog post titled “How Social Media Can Help You Find and Hire the Right People for Your Business” by Buffer. Buffer has a huge presence in the digital marketing space (especially social media), so it is not surprising that they have custom images for their blog posts.
I chose to feature this blog banner, not because it is particularly stunning in design, but because it is unique yet highly replicable. The stock photo in the background is an extremely common. And the design only contains two unique hand drawn elements (red “alert” lines and a yellow textured badge).
These elements are simple but highly effective at communicating the playful and whimsical brand that Buffer has built over the past several years. They also offer bloggers and designers an easier way to create “custom images” for their blog banners, without having to spend hours creating an entirely custom illustration from scratch (as seen in the next example).

What is a Blog Banner?

What is a Blog Banner?

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A blog banner is the featured image located in the header of a blog post. These designs can be either static or animated images. Although blog posts are often best known for their detailed written analysis, a blog banner is one of the first prompts a reader to click on a post at all. As a result, many bloggers spend a significant amount of time creating unique images representing the themes or titles of their blogs in a creative visual format.
While “what constitutes a great blog banner?” is a subjective question, there are a few key commonalities among excellent blog banners:

High Quality Images-Stock photos are a popular way to convey the tone or content of an article. While they are sometimes less original than custom illustrations, stock images are useful because they are typically high quality images.

Custom Graphic Designs-Stock photos are a popular way to convey the tone or content of an article. While they are sometimes less original than custom illustrations, stock images are useful because they are typically high quality images.

Mixture of Design Elements and Text-Stock photos are a popular way to convey the tone or content of an article. While they are sometimes less original than custom illustrations, stock images are useful because they are typically high quality images.

Below is an example of a before and after of a sample blog banner. The before version of this image contains a generic blog banner, while the after version of this image demonstrates a more engaging image that encourage a higher conversion rate among readers, utilizing the principles described above.

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